The future of Heroes of Newerth
I think S2 are a bit unlucky in some respects. They’ve had to chop, change and adapt their business model over the last 2 years. When I first heard about HoN, I always perceived it to be “Dota 2”, and I think this is what S2 were initially intending very early into the beta. S2’s target market was the then current Dota player base. I remember when S2’s marketing strategy focused on HoN’s improvements, highlighting…